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CAREER / EXPERIENCE

How I got here.

From leading digital marketing work in Nepal to connecting SEO, analytics, and communications technology in the United States.

PROFESSIONAL EXPERIENCE

Built through practice.

Each role built a different part of how I work today: campaigns, search, measurement, and user experience.

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Nov 2025 – Present

Digital Strategy Data Specialist

National Minority Quality Forum (NMQF) · Washington, DC (Remote)

  • Research audience, search, CRM, and campaign signals to guide digital communications and outreach.
  • Build Looker Studio dashboards and evaluate digital outcomes using GA4, GTM, Search Console, ad platforms, and social-listening data.
  • Improve SEO, metadata, schema, technical performance, website content, and conversion tracking.
  • Support WordPress, HTML/CSS/JavaScript, CRM operations, experiments, and landing-page improvements.
Apr – Sep 2025

Digital Marketing Intern → Promoted to Full-Time

National Minority Quality Forum (NMQF) · Washington, DC

  • Supported national digital campaigns, SEO research, web updates, and analytics reporting.
  • Helped monitor Google Ads, Meta, LinkedIn, and Google Ad Grants campaigns.
  • Developed Looker Studio reporting for cross-campaign performance and supported CRM segmentation and email measurement.
Jan 2021 – Jul 2023

Assistant Digital Marketing Manager

Golchha Group · Kathmandu, Nepal

  • Managed Google, Facebook, and Bing campaigns, refining bidding, keywords, and audience strategy.
  • Reduced average cost per click by more than 20% through segmentation, keyword optimization, and performance adjustments.
  • Improved organic website traffic by more than 35% over 18 months through technical SEO, content planning, and link acquisition.
  • Built marketing automation workflows and executive reporting using HubSpot, Marketo, and analytics data.
Aug 2019 – Jan 2021

Digital Marketing Manager

Kangaroo Education Foundation · Kathmandu, Nepal

  • Built digital marketing capabilities across PPC, SEO, email, social, website content, and lead generation.
  • Used funnel and website behavior analysis to find friction and improve landing-page conversions.
  • Coordinated marketing campaigns and planned high-impact improvements within a limited budget.
GRADUATE STUDIES / 2024–2025

M.S. Information Technology

Washington University of Science and Technology · GPA 3.97 / 4.0 · Presidential List Honoree.