Curious by nature.
Analytical by practice.

I’m a digital strategy and analytics specialist who works across search, marketing technology, and the experiences that connect organizations with their audiences. What draws me to this field isn’t just what the numbers show — it’s the questions they help us ask.

At the National Minority Quality Forum, I work with website, campaign, CRM, and audience data to support research-led communications, SEO, performance measurement, and digital experiences. Before that, my work in Nepal included managing paid media, improving organic search, and building digital marketing programs.

The way I work

Start with people. Behind every click or conversion is someone with a need, a question, or a decision to make. I use audience research and user behavior to understand that context first.

Connect the right signals. Analytics should explain performance, not just count activity. I bring together GA4, Search Console, CRM reporting, campaign data, and qualitative research to see the fuller picture.

Make improvement practical. I value changes that can be tested: better landing pages, clearer measurement, focused SEO, sharper creative, and reporting that leads to action.

Education and perspective

I earned a Master of Science in Information Technology from Washington University of Science and Technology (GPA 3.97/4.0, Presidential List Honoree). My studies covered advanced business analytics, databases, information systems, cloud computing, cybersecurity, and IT project management. I also hold a Bachelor of Science in Information Management from Tribhuvan University.

Outside of any single tool, I care about learning continuously and staying thoughtful about the real-world impact of technology.