Performance marketing
Finding efficiency in paid media
Using targeting, keyword structure, and ongoing performance analysis to improve campaign efficiency.
The challenge
Paid campaigns demand close attention to both performance and spend. The goal is not just to drive clicks but to make acquisition more intentional.
The strategy
Focus acquisition spend on relevant audiences and higher-intent searches while improving efficiency through frequent analysis.
The execution
- Refine audience segmentation and campaign targeting.
- Analyze keyword performance, incorporate negative keywords, and review bid strategies.
- Test creative choices, evaluate campaign data, and allocate budget toward better-performing segments.
The results
At Golchha Group, this approach contributed to a 20%+ reduction in average cost per click, as described in my résumé. This is a historical example, not a guarantee of future results.