Building sustainable growth through SEO
A practical mix of technical SEO, keyword-led content planning, and site improvements that lifted organic traffic over time.
35%+ organic growthPORTFOLIO / SELECTED WORK
Selected work.
A look at how I approach search growth, paid media efficiency, measurement, and the experiences that turn visits into action.
Finding efficiency in paid media
Using targeting, keyword structure, and ongoing performance analysis to improve campaign efficiency.
20%+ lower CPCTurning campaign data into clearer decisions
Connecting website, campaign, and CRM performance so teams can understand what is working and where to improve.
GA4 / Looker StudioMaking digital experiences work harder
Improving landing pages and lead-generation paths by looking at what visitors do, where they drop off, and what can change.
Web / UX / CRM
BEYOND THE CAMPAIGN
Sometimes I don't just market the website. I build the whole thing.
I designed and built the Protect From Day One website from start to finish as part of my work at the National Minority Quality Forum. From page structure and responsive design to navigation and resource organization, I brought the website together into one experience for expecting parents and caregivers.
- Website development
- Responsive design
- User experience
Built during my role at NMQF. The campaign and its public content belong to NMQF; this example focuses on my website development work.
ABOUT THE NUMBERS
Historical percentages are drawn from my public Resume. Where specific baselines or client data cannot be shared, I explain the work without inventing results.