DIGITAL STRATEGY · SEO · ANALYTICS
Working acrossSearch visibilitySearch visibility, Smarter ad spend, Clearer analytics

Marketing decisions,
backed by
better data.

I'm Subash Kafle. I build audience-focused websites and connect SEO, paid media, and analytics to turn strategy into useful, measurable digital experiences.

FIND ME ONLINE
5+YEARS IN DIGITAL
Subash Kafle professional headshot in a navy suit
Digital Strategy Data SpecialistNational Minority Quality Forum
35%+
Organic traffic growthGolchha Group · 18 months · historical
20%+
Lower average cost per clickGolchha Group · historical campaign performance
5+
Years in digital marketingExperience across Nepal and the United States
01 / SELECTED WORK

Real work. Real thinking.

Websites I built, campaigns I improved, and the measurement behind them—all shown through practical work.

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PUBLIC WEBSITE PROJECTS NATIONAL MINORITY QUALITY FORUM

The websites behind the work.

Two real-world RSV initiatives I helped bring online—from family education to public health advocacy.

Explore the website work
01FAMILY EDUCATION / WEB EXPERIENCE

Protect From Day One

Helping families find clearer RSV information before and after birth.

I designed and built the public-facing campaign website in HubSpot, connecting RSV education, practical questions for care teams, and family-focused resources into a responsive experience.

  • HubSpot CMS
  • Responsive UX
  • Resource architecture
  • GA4 + GTM
02ADVOCACY / WORDPRESS DEVELOPMENT

Every Child Leaves Protected

Making newborn RSV access research easier to explore—and act on.

I rebuilt the RSV advocacy experience in WordPress, bringing reports, stakeholder resources, action pathways, and lead follow-up into a mobile-friendly website.

  • WordPress
  • Custom theme
  • Forms + email
  • SEO + content UX

Search, media & analytics

More examples of my strategy and measurement work.

02 / MY APPROACH

Strategy is good.
Execution matters.

My work connects the strategy, technical setup, and analysis needed to improve a campaign or website.

A bit more about me
01

Search & content

Technical SEO, keyword research, content improvements, and Search Console analysis.

02

Performance marketing

Google and Meta campaigns, audience analysis, landing pages, and A/B testing.

03

Analytics & reporting

GA4, GTM, Looker Studio, campaign attribution, and measurable next steps.

03 / BLOG

Notes from the work.

What I’m learning about search, digital analytics, campaigns, and building better websites.

Read the blog